Publicity/Press
Releases
One of the best ways to drive traffic to your web site is by getting
your web site mentioned for free in stories, articles, or features
by media outlets. Many milestones in your practice may be press worthy.
One obvious one is the launching of your web site.
How many times have you read, heard, or seen a web site mentioned
in any media outlet that was not in the form of a paid ad or commercial?
If you pay attention, this happens millions and millions of times
a year throughout all various forms of media.
So how do you get your web site known by those who have a voice in
the media?
Either by writing and distributing a press release or by making yourself
and your web site known by the media as being reference worthy.
The following sections will explain things more clearly: