How To Make Yourself Known As
Being Available For Media References

• Do It Yourself - You can always send an e-mail or letter to any reporter or feature writer you happen to notice. Many articles in newspapers or magazines name the writer and even provide some kind of contact info. If this article was about something in your industry or area of expertise, drop a note to the writer and let him or her know that you are some kind of an authority in this area and that you would be available as a reference for any future articles. Of course, mention that if quoted, you need to be cited as John Doe, President of ZippyCompany.com. This is done every day in the media industry.
  
  
• Use A Professional Media Reference Listing - Just like in the press release industry, there are professional go-betweens for media reference listings. The best way to increase your chances of being quoted by a reporter or feature writer is to get listed in a directory that all the media outlets usually look to in order to find a quotable voice of authority.
  
  
• Recommended Professional Media Reference Listing - Market Wire provides this media reference listing service for an inexpensive (verify current prices).
  
  
• Not A Sure Thing - Just because you make yourself available to the media as a voice of authority in some area does not guarantee that you will be utilized in this capacity. Although we have gotten positive feedback from users of professional listing services like Market Wire, it is possible that you will not be looked at as a knowledgeable or quote-worthy authority by the various media.
  
  Unfortunately, there is no way to know this until you get listed in front of the right people. So it's up to you whether or not you want to risk these minimal listing fees.
  

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